Inspired Choice

TCW Article: Lifelong Learning

The August 2007 issue of Today's Chicago Woman (TCW) features an article by Gail called Lifelong Learning. It describes self-enrichment benefits, options, and guidelines for choosing your own learning.

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Article: Find Your Speaking Audience

Are you a public speaker who thinks it’s hard to find speaking audiences? Or are you a relatively new speaker or wannabe who finds it hard to get started? Perhaps you are in a services business and want to add speaking to your marketing to grow your business. Or you might be looking to add another revenue stream. Don’t let finding your speaking audience keep you from sharing your message.

Imagine walking into a room filled with your target market. Here’s a key to reaching more people so they can hear you and hire you. And the good news is, the same key ingredient is also the secret to your success at marketing yourself as a service provider.

THE SECRET HAS TWO PARTS: You need to know your WHO and your WHAT. First, get clear on your target market audience, or your WHO. This is who you serve. Second, determine the outcomes you deliver, or your WHAT. This is what you do for this population of people.

Sounds pretty simple, right?