Secret to overcoming discomfort with self-promotion

How much do you love promoting yourself?  On a 1-10 scale, where 10 is highest, what ranking are you?  Write it down and keep reading for a shift to boost your score.

A woman I met, who is starting a business , said, "I just don't like promoting myself."  To her it's pushy, sleazy, imposing and not natural. So many solopreneurs, especially those in the helping professions and job seekers, feel this dislike of self-promotion.  I used to feel that way about marketing and sometimes still do when it comes to follow-up with a prospect after a long silence or lack of response.

Here's a tool I use to overcome discomfort and fear.  It's a bit of emotional intelligence applied to marketing!  It works on the phone, in person, and in emails and proposals.  I call it the "For the Sake of Mindset."  Here's a hint... don't promote your Self!